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This article presents the results of a study on the user-generated content and online behavior of political group activists within Facebook's Russian speaking cohort, during the pre-election period. The material comprises 365 politically active groups (as at December 2017 - January 2018), with 496 active users as a core. An interdisciplinary approach was used to gather, refine and classify the data, while psycholinguistic and communicative analysis was adopted to analyze the content. The outcome of the research re...