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It is widely recognized that Social Capital and Social Support are phenomena influencing start-up creation, development and business success or failure. Trying to develop startup means to experience high levels uncertainty and it is essential to understand the possibilities to reduce the levels of uncertainty in the way the startup developer will perceive that. The research task is to find the forms of social capital and sources of social support the startup owners perceive the best. The aim of research is to inve...

Image making of politicians is nowadays a pre-set, specially managed and construed process aimed at the key objective of drawing attention to specific individual, party or political process. Quite often such images do not match the real personalities and their features, they only exist on the cognition of political supporters as reflection of the developed image. The images, however, serve as the key tools that provide support, attract attention and votes by electorates, raise to trust, expectations, etc. The aim ...