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The article analyzes one of the genres of professional-network medical discourse – the official medical site. It is shown that this genre is characterized by intensive borrowings, hybridization of colloquial components, functional styles and semiotic systems modeling multifunctionality and multimodality of network medical discourse. The article states that the study of the Internet language, including the linguistic features of corporate sites, provides important information about oral, written and electronic sp...

Literary proper names (poetonyms) are universal functional-semantic word signs intended for individualizing and characterizing single objects of artistic reality in the space of literary texts. The semantic-stylistic potential of onomastic units within a literary text is enormous, making them both a significant means of interpretation and an important constructive element of a literary text involved in the processes of text production and meaning-making. Poetonyms become an essential means of text construction, po...