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The purpose of this paper is to identify consumers' preferences for Geographical Indication wines from the Mini? M?derat vineyard, wines that are traditionally in the area and at the same time are also km 0, favoring a sustainable development of the area. Two wine centers, Mini? and M?derat, although they are close, shows important differences. Mini? climatic conditions and soil conditions favor the production of quality red wines, and at M?derat, located further north, the climate is less generous and soils more ...