
CONSUMER RESEARCH ON THE PROMOTION OF ROMANIAN MUSIC IN DEDICATED FESTIVALS
(STEF92 Technology, 2017, N. Nedelcut, A. C. Nedelcut)
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Artistic marketing in Romania represents an increasingly discussed subject within the institutions providing cultural activities such as festivals on national and regional level. There is a wide range of cultural festivals, which encompasses refined opera festivals and folk festivals, including music, theatre, dance, film, literature, arts and crafts. The purpose of organizing festivals varies from entertainment to cultural and educational goals and furthermore to bringing together diverse communities, or even for...

