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The article deals with the potential of original feature films and television series to develop lingvopragmatic competence of foreign students of economic specialties in the field of business communication in conditions of a) real language environment of the Russian university (traditional learning), b) combined real and virtual language environments (blended learning). The named audiovisual sources, which usually performed the function of illustrative material in teaching Russian as a foreign language, are propos...

Culture is a set of codes that prescribe to a person a certain behavior with inherent experiences and thoughts, thus controlling him. Culture plays an important role for maintaining and reproducing material and spiritual values, as well as intellectual products of human activity. Reproduction of culture is very closely connected with the notion of “cultural potential”. Potential is a collection of available resources and opportunities in a certain area that can be used to achieve a certain goal or solve a spec...