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The present paper proposes to identify the perception of the students of University POLITEHNICA of Bucharest, the largest technical university in Romania, regarding the quality of the university educational services through a quantitative, descriptive research. This study is a conclusive research, the collected data being the subject of a quantitative analysis. Their purpose is to test hypotheses and to analyze the relationships between variables. The sample consists of students from the master and doctoral course...

The paper aims to analyze the marketing mix in the technical university education services. The most important particularities about the higher education services are about the marketing mix. Regardless of the field, it builds on the basis of the four traditional elements: product, price, placement and promotion. In the case of educational services, the marketing mix expands with three other elements: people, processes and physical evidence. All the elements of the marketing mix are interdependent. The people are ...