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Consumers increasingly use social media for a variety of consumption-related tasks such as complaining about a brand or sharing purchase experiences. Social media growth represents an opportunity for business based on information sharing, but also complicates the work of marketing managers who need to be ready to deal with current issues in this field. In recent years, conventional means of communication have become increasingly ineffective, and have begun to give way to more innovative communication tools due, to...

Currently, companies are confronted with the need to respond to technological and economic changes. Companies are aware of this fact and have started a number of change projects. Internal communication plays a key role, affects attitudes and employees performance and therefore the performance of the entire organisation. The aim of the paper is to describe the state of internal communication in enterprises in the Czech Republic. An online structured questionnaire was the tool for query. Questions were divided into ...

Decision-making about new products is crucial for the growth and prosperity of any company, especially in the rapidly changing medical device market. In recent years the issue of evaluation of investment effectiveness into medical devices has been intensively solved both at private and national level. The most common methods can be divided into three groups: 1. strategic and financial valuation of projects (e.g., NPV, IRR, DCF), 2. weighting and scoring of products and product criteria (e.g., analytic hierarchy pr...