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This paper presents our strategic management approach on tourism destination with the help of the SWOT analysis. We consider that a macro-economic analysis on a region is of utmost importance for all the stakeholders implied in tourism activities: tourists, businesses, tourism agencies and professional associations, local and national governance actors, NGOВ’s etc. In this regard, the general objectives of this paper are: a. identifying strengths and weaknesses of these two counties which shall generate tourist de...

Due to its favourable geographic position in the centre of Romania, the tourist destination of Bra?ov has continuously developed. Being located in a picturesque mountainous area and having tourist potential which combines elements of the natural environment with cultural and historical values, nowadays Bra?ov has become one of the most attractive tourist destinations in Romania. Hence, the most important objectives of this paper were to identify the current changes in the tourism market and to highlight the possib...