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Modern experienced society calls for new ideas and projects that are implemented to ordinary life and its activities. There is no difference in tourism. Through developing new products, regional visits can be supported and bring new tourists to it. Paper brings theoretical overview of regional development based on innovation implementation. The main purpose of the paper is to point to the necessity of innovation implication while developing the region. It points out the theory of regional development with combinat...

The paper deals with investigating thorough analysis that reveals the impact of digitalisation as the development of new communication platforms are changing consumer's purchasing behaviour in the online environment. The main aim of our research to identify the dynamics of consumer preferences in relation to the communication platforms of digital equipment for purchase in the online environment. To fulfil the aim of the research we are in the period 02.21.2016 - 03.06.2016 conducted a questionnaire survey located ...