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R.Vira

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Author: R.ViraYear: 2018clear all
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

LOYALTY TO THE PROFESSION DEPENDING ON SENIORITY FOR CUSTOMER SERVICE CONSULTANTS IN THE BANK

(STEF92 Technology, 2018, Maija Zakrizevska, R.Vira)

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Employee loyalty is one of the most important factors in the organization. The management of many organizations develops their training programs, benefit packages, performance appraisal and work system based on their company policies. The study included 169 customer service consultants with seniority from 3 months to 10 years and over who are working in one of the bank branch in Latvia. Respondents filled questionnaire: J. Meyer, N. Allen and A. Smith's "Survey of loyalty to the profession". The aim of research is...

SOCIAL SCIENCES: Section Business and Management2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE ROLE OF DIGITAL MARKETING AND FACTORS AFFECTING THE DECISION-MAKING PROCESS

(STEF92 Technology, 2018, R. Vira, A. Freimane-Singha)

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The purpose of this paper is to study the influential factors in the decision to rent apartments - using digital marketing. The research has been conducted on the American Real Estate Company "Village Gate." The factors affecting the decision-making process in renting an apartment are a major issue for not just Village Gate, but a topical issue for many real estate companies, considering the rapid development of the digital environment. However, to analyze more broadly, it is initially necessary to understand the ...

SOCIAL SCIENCES: Section Business and Management2018
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