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Robert Stefko

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Author: Robert Stefkoclear all
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

ANALYSIS OF INTERNET MARKETING IMPACT TO CONSUMER

(STEF92 Technology, 2018, Robert Stefko, J. Gburova, D. Matusikova)

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Internet and Internet marketing are currently the most used and most effective promotion tools, as well as tools of attracting new consumers in any area of business. In the current strongly saturated market it is also necessary to constantly develop innovative changes and create new markets that encourage consumers to purchase behaviour. Determinant of success is to understand the requirements and desires of consumers and be able to assume their future expectations. An important starting point for understanding th...

SOCIAL SCIENCES: Section Economics and Finance2018
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