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S. C. Supekova

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Author: S. C. SupekovaYear: 2019clear all
Showing 1-2 of 2 records
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6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

ADVERTISING ON SOCIAL NETWORKS FROM THE PERSPECTIVE OF Y AND Z GENERATION STUDENTS

(STEF92 Technology, 2019, S. C. Supekova)

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The second decade of the 21st century is characterized by a boom in digitization and digital transformations. Social networks are a digital phenomenon of the last decade. Social networks are becoming an important medium for business marketing, especially for their promotion and advertising. At the same time, it should be emphasized that this channel is important in many ways, not only as a source of information, but as a means and interpersonal communication. The article presents research we conducted through an e...

SOCIAL SCIENCES: Section Business and Management2019
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publication

CORPORATE SOCIAL RESPONSIBILITY FROM PROJECT MANAGER POINT OF VIEW

(STEF92 Technology, 2019, S. C. Supekova, H. Krchova, P. Zbranek)

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The paper gives the overview on the research of project managers in the spectre of the project management standards in the small, medium and big enterprises in the Slovak Republic. Authors of the paper state the importance of the Corporate Social Responsibility from project manager’s point of view in the researched companies as a part of building environmental and social responsibility. Study included in the paper consists of quantitative and qualitative research of 272 selected small, medium and big enterprises...

SOCIAL SCIENCES: Section Business and Management2019
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