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Varna may have great potential but the city could not still attract enough conference tourists. The aim of the study is to estimate the factors influencing the attractiveness of Varna as a destination for conference tourism. The sampling group of the study comprises a total of 53 experts and specialists in the field of tourism. For the purpose of the study, a questionnaire has been designed to gather primary information about expertsВ’ perceptions of Varna as a conference tourist destination. To assess the potenti...