
Publication
THE IMPACT OF LANGUAGE IDENTITY ON THE CHOICE OF SPEECH STRATEGIES IN INTERNET ADVERTISING
(STEF92 Technology, 2018, K. V. Popova, S. Orlova, V. Makukha)
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The present study is referred to the necessity to provide a complex analysis of the language identity of British people in order to create the most influential and persuasive text based on the linguistic as well as extralinguistic factors involved in the process of the language identity formation together with the choice of speech strategies and tactics of their implementation that are able to have the most dramatic impact on British people and persuade them to perform some kind of actions. The relevance of this t...
ART & HUMANITIES: Section Medieval & Renaissance Studies2018
