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The visual identity of airlines is important component of their business. This is emerging from intermediate service character of air transport which is not primary target of passengers and is significantly unified at the international level. Air transport as a service is intangible, processes and resources are very similar and thus greater emphasis must be placed on the visual identity of companies. The article describes the specifics of the marketing mix of airlines with emphasis on the fifth and sixth P - Peopl...

The following article is a structural analysis of TelemannВ’s Advent and Christmas Cantatas from the Harmonischer Gottes-Dienst, 1725-6 and 1731-2 liturgical years. The solo sacred cantatas are investigated in their context of Lutheran Liturgy, evaluating TelemannВ’s cantata form, the vocal Fach, the instrumentation and the text, thus offering a guide to singerВ’s performance. The outcome is a better understanding of TelemannВ’s choice for vocal expression. These collections stand as great recipes for acquiring me...