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The Pharmaceutical Industry is one of the biggest industries trying to balance the relationships between innovation, competition and superior profits [1]. As we noticed, nowadays, we have many types of drugs at our disposal to buy. But what happens when many pharmaceutical manufacturers produce the same drug, with the same active substances, changing just the appealing packaging? People barely notice and, of course, they pay more for the same original drug that they used to buy. How rapidly new drugs appear on mar...