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Relevance of the research problem is caused by a number of factors, most important of which - the increasing importance of intangible factors of economic growth associated with the development of human potential. The most significant of these problems is the ability to innovate, and the perception of the latest technological advances, which are based on the human, intellectual and social capital. This fact sets the economic imperatives of business socialization. The purpose of this paper is to analyze the best pra...