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The author studies in this article influence of digital media on changes in present-day culture. He bases his view on the concept of technological determinism (H. Innis, M. McLuhan, J. Lohisse, L. A. White and others), which says that technology, largely represented by media, changes and determines the main path of evolution in culture. J. Lohisse believes that forms of media (such as spoken word, printed word or the Internet) have a great impact on shaping collective mentality (culture) and organisation of societ...