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The purpose of the report is to present a framework of marketing of Varna District as a tourist destination for cultural tourism. It defines cultural tourism and its diversity due to different motivational purposes. As an indicator of the tourism demand for cultural tourism, the number of museum visits in the destination is used. The dynamics of the volume of museums visits in Varna District was compared to the volumes of the visits in other districts of Bulgaria for the period 2012-2017. The report analyzes the r...