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(CRM, Customer Relationship Management) and solutions for data storage that are usually set and implemented by their headquarters. Need to maintain large stores of data and personal data not excluded are managed by IT, multiple-used in terms of time and aim by analytics (DA, Data Analytics) - e.g. for profiling, data mining, segmentation and other specialists (PDPs, Personal Data Protection Specialists / DPO, Data Protection Officer etc.), performed and controlled by internal controlling department (BI, Business I...

Even though the beginnings of product placement are dated to the end of the 19th century, this marketing communication tool has been globally known and massively used for only a few years. One reason is that product placement has not been legally regulated in countries for a long period of time, so it is often considered as hidden advertising. Its use brings benefits especially to the sponsor / director of audiovisual artworks, and to the owners of the companies whose product or service is presented. In the US and...