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An ever-changing environment, primarily digital marketplace, is an ideal platform for exploring various phenomena in the specific conditions of banks and bank marketing. Digitalization and new emergent trends in marketing communication create opportunities for creative advertising, advertising design, banks ads and bank branding which is powered by fast evolving development of technology that stimulate and force us towards more innovative solutions as desired outcome of consumer needs. The gist of creativity is a ...

In an actual pandemic situation as part of COVID-19 crisis European Union face the challenge of data masking in the processing of sensitive data. European officials race to get a handle on COVID-19, the importance of collecting and sharing health data has never been poses many challenges for officials and national systems. The virusВ’ unpredictable and widespread nature makes tracing and testing critical to understanding transmission and treatment. Yet, this also poses a threat to personal health data: with data b...