
COMPETITIVE STRUCTURE OF ELECTRONIC RETAILING IN BULGARIA
(STEF92 Technology, 2018, Violeta Dimitrova, Y.Hristova, M. Dushkova)
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The purpose of this paper is to study the change in the competitive structure of electronic retailing (e-retailing) compared to traditional trade and to reveal the processes of their mutual influence. The development of two main indicators for assessing the intensity of competition - market growth and concentration is investigated, based on which is compared the dynamics of the competitive structure of e-commerce retail with that of traditional trade. For the purpose of the analysis data from the National Statisti...
