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Marketing communications mix consists of eight major modes of communication – advertising, direct marketing, events and experiences, interactive marketing, personal selling, public relations and publicity, sales promotion, and word-of-mouth marketing – but a fully integrated communications mix also includes email marketing, partnerships / promotions, and social media. The most powerful touch-points are Internet, mobile phones, social media, and TV. Innovative media such as interactive video, mobile development...

The paper presents the significant aspects of the interest rate, considering that it performs an important function in the banking system. Taking in the consideration that money represents the blood that supplies the system, the interest constitutes the way in which it develops. The interest rate is the main item in relation to which the interest is calculated. There are presented and analyzed the interest rates charged by the credit institutions at: term deposits in lei, term deposits in euros, deposits in lei on...

The paper presents the situation of investments in the hotel and restaurant industry, from the eight development regions of Romania, during 2008-2016. The data used in the study was taken from several sources of statistical data of various organisms in the field, and then they were sorted and hierarchized for further processing. The purpose of the processing was to highlight the level of investment in the hotel and restaurant industry in each development region of Romania and to compare the turnover of the sector ...

Development of tourist services has a major importance in the economy of each country in order to ensure the increasing of living standards of the population. The hotels offer is focused around the accommodation, representing for more than 50% from the total of the receipts, and constitutes a service, quite. The client, who has been captured by the accommodation hotel, is presented with the whole offer, together with other services made available to him. The other services, of smaller importance represent for a cl...

The tourism of the last 60 years has been constantly expanding and diversifying, becoming one of the most dynamic and largest economic sectors globally speaking. According to data provided by the National Institute of Statistics (INS), between May and August 2016 in Romania, 3.8 million Romanians and 1 million foreigners have spent their holidays, twice as many as 6 years ago. Regarding foreign tourists who visited our country during the summer, most of them, more than half a million come from Germany. The followi...

Tourism is a business that involves interaction, communication and promotion. Tourists need a reason to visit a place: interesting things to do and see, in a word, attractions. They may be natural or man made an activity or an event. People will not visit a place just because it has attractions, these must be developed and promoted to attract visitors. Someone has to tell them about that place or community and teach them how it should be done through marketing communication and different communicational strategies...