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With a history spanning over more than 200 years, the traditional ensemble of three instruments known in Romania under the name of Transylvanian Trio gathers instruments of different sizes and shapes, encompassing a specific repertoire, unique in the Romanian area. In order to collect this specific repertoire, for its preservation and promotion, a Transylvanian Trio Festival takes place in Cluj County every year, bringing together the local ensembles of this type. The present paper analyzes the audienceВ’s percept...

Artistic marketing in Romania represents an increasingly discussed subject within the institutions providing cultural activities such as festivals on national and regional level. There is a wide range of cultural festivals, which encompasses refined opera festivals and folk festivals, including music, theatre, dance, film, literature, arts and crafts. The purpose of organizing festivals varies from entertainment to cultural and educational goals and furthermore to bringing together diverse communities, or even for...