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It is acknowledged that design adds value and plays a role in creating competitive advantages. European Commission recognizes that design is an activity of people-centred innovation by which desirable and usable products and services are defined and delivered. Nevertheless, there is ongoing debate over how design adds value, and what it means for users. This paper aims to decode the use, value, and impact of design on public service development and users in Latvia. In-depth interviews with executives from ten nati...

The purpose of this paper is to study the influential factors in the decision to rent apartments - using digital marketing. The research has been conducted on the American Real Estate Company "Village Gate." The factors affecting the decision-making process in renting an apartment are a major issue for not just Village Gate, but a topical issue for many real estate companies, considering the rapid development of the digital environment. However, to analyze more broadly, it is initially necessary to understand the ...