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Mass media is the most expanded means of communication nowadays. For decades mass media has been actively working out the strategies to influence the recipientВ’s mind. In this research the author makes efforts to make a survey of what appears to be the most efficient, acute and widely practiced expressive stylistic means applicable in the media. The key word here is expressiveness since it reflects the speaker's attitude to the events and forms the pragmatic value of the text. As modern psycholinguists believe, e...

The author of the article studies the option of boosting students' motivation and improvement of their communicative competences in a group work, carried out in the form of a psycholinguistic training in the language of speciality, namely English. The phenomenon of a psycholinguistic training is viewed by the author as an acute modern pedagogical and psychological method of influence which helps perfect professional interaction, self-development, growth of leadership qualities and skills of cooperation. The traini...