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One of the most “visual” theories in sociology is the dramaturgical concept of I. Hoffman. What Hoffman describes is a direct creation of imagination. By means of the video clips, using sets, mass media seek to show the images of regions created in accordance with socially recognized attributes. These images are visual guides for external observers. It is a ready scenario which inspires the imagination of the viewer. An image of a territory is built in public consciousness mainly as a result of information inf...