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Customer orientation is essential for long term success competing between sports organizations in this dynamic business world. Customer performance might be essential providing competitive advantage of sportВ’s organization. Accordingly customer orientation in strategy might create value for the customers and increase customers' loyalty. CustomersВ’ of sportВ’s organization might behave differently according to the type of sport and even gender of sportВ’s team. In this case customersВ’ (fansВ’) performance of wom...