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Article is written on the basis of reconsideration artily – the esthetic principles and fundamentals of philosophy in works so far, search is national – art thoughts of modern Kazakh literary criticism. Fiction, now based on new views of human nature, puts special attention discussion of a subject on personal human aspirations, in its height spiritually – a psychological phenomenon, the relations of the person with the true phenomena through criterion of philosophy. In 70 – 80 years of the XX century cause...

System comprise Elements, relationships, and purposes. Precisely because of the complexity of the system, when we solve complex problems, if we use simple thinking, the result will not be satisfactory. Therefore, systematic thinking is a better way of solving complex problems. As Stefan Moritz said, “Service Design is not a new specialist design discipline. It is a new multi-disciplinary platform of expertise”, service design is a complex platform. In order to create a systematic concept or service, the servic...