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The digital world has become an integral part of life for the majority of the world's socially active population. Topicality of the research could be substantiated by numerous researches [1], [2], [3] clearly stated the extreme importance of enterpriseВ’ powerful brand in a digital era for raising the competitiveness of a company and customer satisfaction. This trend requires every entrepreneur to pay considerable attention to the strategy of building the robust digital brand identifying social interests and focus...