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This paper deals with the use of fuzzy clustering techniques to effectively segment potential customers and existing customers in business opportunity management. Customer segmentation plays a key role in modern businesses, enabling personalized marketing and sales strategies. Traditional clustering methods often wrestle with uncertainty and overlapping customer data characteristics. In this article, we propose the use of fuzzy clustering algorithms to overcome these limitations and provide a more flexible and acc...

Erasmus+ mobility programmes are an integral part of the Brno University Technology internationalisation strategy. The university needs to create appropriate conditions and offers for students in its action plans. These action plans. Within the framework of these action plans, the university cooperates with international mobility ambassadors. These are students who have taken the opportunity to study or do a practical internship abroad. Each ambassador represents a country, university or other institution from whi...

Over the 30 years of its existence, the Faculty of Business and Management (FBM) at Brno University of Technology, has educated more than 17,000 graduates in economic and managerial fields. Paying great attention to internationalisation, FBM supports students in their studies abroad while accepting international students as well. It has concluded 58 bilateral agreements with universities abroad under the Erasmus+ programme supporting also student mobility outside the EU within the Erasmus Mundus programme. Interna...

This paper deals with the nature of understanding the term green customer in automotive industry. There has been confusion between purported meanings of this term by different groups of people. The green customer shall be defined on the basis of his motivation that ultimately drives his purchasing behaviour. However, this term is often misinterpreted. The definitions of different groups of people are developed in this paper. Logical implications together with empirical validation are applied to test their validity...

As electric vehicles market in Europe grows, the requirements for higher density of charging infrastructure are increasing. The purpose of this study is to present a method how the existing supply of charging service can be measured. This is demonstrated on the current situation in the Czech Republic. The paper follows on the background of previously published studies dealing with charging infrastructure optimization models. Geographical datasets of various types are processed and merged. Crucial factors of the pr...