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Elena Zaychenko

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Author: Elena Zaychenkoclear all
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

CONSUMER TESTING AS A TOOL FOR MANAGING THE GOODS QUALITY AND COMPETITIVENESS

(STEF92 Technology, 2018, Elena Zaychenko, E. Demakova, E. Petrenk)

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Currently, information about the safety and quality of consumer goods attracts a lot of attention, but there is a question about consumer confidence in the sources of information, their independence, competence and objectivity. Comparative testing of goods and services is one of the most effective mechanisms for informing consumers about the quality of goods developed in the international and European community. Comparative testing is an independent evaluation of similar goods, but different brands and manufacture...

SOCIAL SCIENCES: Section Business and Management2018
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