DIGITAL RESKILLING FOR SMALL BUSINESS COMPETITIVENESS: CASE STUDY FROM EASTERN PARTNERSHIP COUNTRIES
(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2025, Elena Simciuc, Liudmila Todorova, Emil Velinov, Robert Khachatryan)
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This study explores the role of digital upskilling in enhancing SMEs competitiveness in the Eastern Partnership countries, focusing on Moldova and Armenia. Based on 616 adult learner and 106 SME survey responses, the research highlights a major digital skills gap. While over 70% of SME respondents report difficulty hiring staff with practical digital competencies (digital marketing, digital content creation, graphic design, e-project management, digital learning, digital development and literacy), many adult learn...


