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A Recent survey of household pro - environmental behavior in Latvia (March 2016; n 1009), clearly indicates that 56.7% of respondents identify themselves as certainly green thinking or as rather environmentally friendly, however most of the time they do not act pro – environmentally. The aim of this research was to explore different pro – environmental behaviors and intentions by using multidimensional scaling as well as to look for patterns these behaviors form. Clusters of habit and non-habit driven behavior...