
CORPORATE SOCIAL RESPONSIBILITY: THE NEW ROLE AND RESEARCH APPROACHES
(STEF92 Technology, 2017, I. Beliaeva, P. Shcherbachenko)
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The article is based on the results of research work devoted to the problems of corporate social responsibility which over time undergoes significant changes in accordance with the expectations of society. The classic interpretation of the creation of a "shared (common)" value for business and society is the antithesis of corporate philanthropy on the distribution of value previously generated by the business. According to the authors, companies can create both economic and social value in three ways: by rethinkin...
