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INTANGIBLES AS A COMPETITIVE ADVANTAGE IN THE TOURISM DEVELOPMENT OF BANSKA BYSTRICA REGION
(STEF92 Technology, 2014, K. Petrikova, K. Borsekova, A. Vanova)
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The intangible assets as an output of creative and cultural industries represent an important part of the wealth of the society. The development of the territory established on the intangibles produced by the creative and culture industries are a factor which can support to build and exploit the local or regional competitive advantage and uniqueness of the place, especially in the field of tourism. The paper deals with the role of intangibles as an output of cultural industries that can be a source of potential co...



