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The present study is based on the fact that nowadays the sphere of education is constantly developing. The clear majority of universities all over the world tend to provide their students with higher education that will be recognised globally. There is a wide range of universities in Russia that follow this trend. Institutions of higher education are designed for students with diverse language backgrounds among them there are universities that focus on teaching students with a different ethnic and linguistic origi...

The present study is referred to the necessity to provide a complex analysis of the language identity of British people in order to create the most influential and persuasive text based on the linguistic as well as extralinguistic factors involved in the process of the language identity formation together with the choice of speech strategies and tactics of their implementation that are able to have the most dramatic impact on British people and persuade them to perform some kind of actions. The relevance of this t...