Publication
RURAL TOURISM MARKET ACTIVITIES IN BALTIC SEA COUNTRIES TOWARD JAPANESE MARKET
(STEF92 Technology, 2018, Zane Vitolina, G. Grinberga-Zalite, B. Rivza, L. Sudakova)
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Japanese tourists are increasingly more interested and travel around the Baltic Sea countries including Latvia, Estonia and Finland. Compared to Central Europe and West Europe, the Baltic Sea region is safer and offers varied tourism opportunities. High potential exists in the Japanese market for Latvia, Estonia and Finland, but exploitation requires development, redesign/adaptation and promotion of suitable products which take account of Japanese customs, culture, language and expectations. The challenges on the ...
SOCIAL SCIENCES: Section Economics and Finance2018