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This article is concerned with the “playful” strategy of decision-making developed by James G. March, which from his point of view is effective at all levels of human activities and can contribute to the transformation of the entire social structure of society. James G. March proposed the model of decision-making by individuals, organizations, social and cultural systems, which was based on the rejection of reasonable arguments in favor of sensible foolishness. The author demonstrates that the ideas of James G...