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Anthropomorphic animals are widely used in product branding, in some cases with obvious nostalgia for totemic figures and sacred symbolism, in other – merely as mascots. Literature review shows that speaking animals are quite effective in branding strategies and with the spread of social media, such animals tweet, sing and spread messages over social networks. The paper has three purposes: 1. to describe how animals are used as brand ambassadors; 2. to examine practices in Romanian advertising, with a special at...

The paper presents the results of research focused on music education at elementary schools that specialize in regional culturally oriented education and folk culture in Slovakia after 2008. The Elementary Art School of Folk Dance and Music in RuВћomberok is introduced here in greater detail.

Universities in the 21st century feel the need, more than ever, to brand themselves and to assert their identity in the area of higher education, be this in the realm of their national context or on the international arena. A crucial element of the effort for branding resides in selecting or adopting a name which can single out a particular university and help it assess its unique features. The paper aims to highlight the main types of names used in labelling universities, contributing thus to studies dedicated to...