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For decades there has been a general presupposition that the main aim of an academic degree is to guarantee good career prospects and fulfillment of economic and other material needs of an individual in future. However, recently the focus has finally shifted from the concept of personal welfare to the concept of global wellbeing and universal sustainability. This positive change has been embraced by the leading educational institutions which resulted in adapting the curricular to the modern scenario of the common ...

The word-building methods lying behind the formation of brand names are thoroughly researched. However, little is known about the word-formation potential of the trade marks themselves though the phenomenon may significantly contribute to the study of neologisms and the ways that help to enrich the vocabulary. This work is devoted to studying the peculiarities of word formation processes occurring on the basis of word trade marks in the English language. The author studies composition, affixation and conversion as...