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An ever-changing environment, primarily digital marketplace, is an ideal platform for exploring various phenomena in the specific conditions of banks and bank marketing. Digitalization and new emergent trends in marketing communication create opportunities for creative advertising, advertising design, banks ads and bank branding which is powered by fast evolving development of technology that stimulate and force us towards more innovative solutions as desired outcome of consumer needs. The gist of creativity is a ...

In an actual pandemic situation as part of COVID-19 crisis European Union face the challenge of data masking in the processing of sensitive data. European officials race to get a handle on COVID-19, the importance of collecting and sharing health data has never been poses many challenges for officials and national systems. The virusВ’ unpredictable and widespread nature makes tracing and testing critical to understanding transmission and treatment. Yet, this also poses a threat to personal health data: with data b...

(CRM, Customer Relationship Management) and solutions for data storage that are usually set and implemented by their headquarters. Need to maintain large stores of data and personal data not excluded are managed by IT, multiple-used in terms of time and aim by analytics (DA, Data Analytics) - e.g. for profiling, data mining, segmentation and other specialists (PDPs, Personal Data Protection Specialists / DPO, Data Protection Officer etc.), performed and controlled by internal controlling department (BI, Business I...

Even though the beginnings of product placement are dated to the end of the 19th century, this marketing communication tool has been globally known and massively used for only a few years. One reason is that product placement has not been legally regulated in countries for a long period of time, so it is often considered as hidden advertising. Its use brings benefits especially to the sponsor / director of audiovisual artworks, and to the owners of the companies whose product or service is presented. In the US and...