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Background: Lublin is the economic and cultural capital of Eastern Poland, from ages being the bridge between western and eastern cultures of historical Polish–Lithuanian Commonwealth. The golden era in the 16th century created even the Lublin Renaissance - an architectural style developed in the Lublin region of Poland. The current strategy of the city is summarised to be the “city of inspiration” – to build future with history and culture in mind. The primary goal of the paper is to explore the growth of...

Background: Although forthcoming EU Geo-blocking Regulation should minimise the problem of customers discrimination in online cross-border trade, it will not resolve all obstacles experienced by consumers during shopping online abroad, including payment-related ones, that are leading to the dissatisfaction of consumers, being experienced typically late during the shopping process, after some effort and time. Paper goal is to investigate the occurrences of payment-related obstacles in domestic and cross-border B2C ...