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The research on communication on food packages of fresh and very fresh consumer products is the topic of a group of researchers from the Department of Architecture Sciences of the University of Genoa. The proposed theme is well suited to the problems of applied research, which investigate the relationships among design, communication and users; specifically, it focuses on the analysis of a specific food sector, namely that of rapidly perishable products, with the aim of examining in-depth features, constraints and...

In the ferment of the demonstrations activated in Genoa in the last years and in the research projects of the University, in the Department of Architecture and Design, we must also include the relation established among studies funded by external bodies, including private ones, and theoretical-methodological research, in particular on the importance of representative choices in communication. The general objective lies in a careful analysis of the role that representative choices play in the communication of visua...