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The process of the stratification of the mass audience which has driven quantitative changes in communication is described in this paper. The postmillennial age is the age of a new set of communication phenomena based on an eruption of information technologies that could not fail to trigger qualitative changes in mass communication. The essential fact here is the phenomenon of the trichotomic stratification of media audiences whereby the cellular audience and relationship-based (RB) media in particular represent t...

This paper deals with regional media and their status in the media field. The fundamental problems of media regionality are being analyzed from the point of view of a specialized social discourse related to the status, importance and the further perspectives of local and regional media in the international context. We are trying to answer the question of how to explicitly define the concepts of local and regional in mass media communication. Our study resulted in the trichotomic stratification of the mass audience...