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The main problem of modern young peo ple is social change and indefinite cultural samples. We explored person's social potential in context of sociology. We investigated t heoretical concept of Person's Social Potential. We developed empirical model of sociological research. 16 -34 years old ci tizen, Yekaterinburg city, Russia. December 2013 - March 2014. Essential characteristic of social potential are abilities of constructing of ideal social projects, which is connected with social experience of a person. Soci...

Students have different levels of motivation, some don not explanation of their goals, some students gain experience of social life during studying, and a small part thinks of self-development. This highlights sociological research of importance of social environment and social conditions and interactions during studying. Theoretical and empirical model sociological research, survey by questionnaire, interviews. Ural Federal University, Yekaterinburg city, Russia. December 2013 – March 2014. Basic stimulus of st...