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Clip thinking caused by todayВ’s overflow of information is characterized, on the one hand, by fragmentary perception of reality; inability to establish a connection between presented parts of the same phenomenon; poor analytic competency; attention deficiency; and, on the other hand, by high ability to switch over while performing multiple tasks and speedy intuitive thinking. Such mentality makes most students unable to respond to traditional teaching in general and traditional grammar teaching in particular. How...

The study is devoted to the pragmatic meaning of environmental terms in French within texts on agricultural technologies. The intention to introduce neologisms has been analyzed and ways to update environmental terms in speech at different levels of communication have been discussed: in particular, within the expert community of specialists in agriculture (scientific publications); in communication of experts with decision-makers (administrative documents, reports, requests); in texts addressed to consumers (popul...