Publication
BULGARIAN CUSTOMERSВ’ ATTITUDE TOWARDS TECHNOLOGICAL INNOVATIONS IN HOTEL SERVICE
(STEF92 Technology, 2019, V. Kazandzhieva, G. Lukanova, H. Santana)
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Hotel service in its essence is a dynamic process, stimulating appliance of various technological innovations, which in turn create convenience and real experience to hotel guests during their stay. Artificial intelligence and virtual reality, mobile applications, digital key and kiosks, voice assistants, chatbots, robots and many more modern technologies play essential role in achieving competitive advantages in the hotel industry. Their effectiveness and appropriate implementation rely entirely on end usersВ’ pe...
SOCIAL SCIENCES: Section Economics and Finance2019
