Publication
THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC
(STEF92 Technology, 2018, R. Dohnal, H. Hanusova, Z. Lipovska)
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The effect of goodwill is unquestionable against to its influence on the supplier. goodwill affects the marketing of the company and mainly affects its marketing strategy. The meaning of goodwill is not the same in the world but generally is considered to be an integral part of the companyВ’s value and company assets mainly intangible assets. In many countries, goodwill is considered to be a long-term assets of the company. This refers to countries where is no difference between long-term tangible assets, intangib...
SOCIAL SCIENCES: Section Business and Management2018